A YouTube account with twelve subÂscribers, a Twitter profile with 31 followers, and an enigmatic video for a song that runs for just two minutes and six seconds then suddenly stops.
That's pretty much all there is to know about 'Forever' by new elecÂtronic pop act 101, on the surface at least.
We know your game, 101. We know it all too well. It's an evergreen pop trick: launch something new under the veil of A Mysterious Project, allow susÂpiÂcious minds to concoct elaborate theories about who's behind the whole thing, then do a big reveal.
Obviously this type of project tends to appear and disappear without so much as a by-your-leave; right now the best bet is just to enjoy the tune itself and not concern yourself too much about who's behind the whole thing.
Switch it on by clicking the play button below:
Will young people evenÂtuÂally claim responsÂibÂilÂity for 101? Or will it be old people? Is 'Forever' just the first step for a project that will see a sucÂcesÂsion of different vocalists appear on mysÂterÂiÂous and incredÂible songs? Anything is possible.