Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
  • New Music Monday: Griff's Black Hole is super, and massive
  • New Music Friday: Let's kick off 2021 with some KLF
  • The Top 45 Singles Of 2020
  • New Music Friday: Mae Muller doesn't want to be dependent
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The Briefing

Who or what is behind 101's enigmatic and amazing 'Forever'?

  • May 26, 2016
  • Popjustice

PJ0142

A YouTube account with twelve sub­scribers, a Twitter profile with 31 followers, and an enigmatic video for a song that runs for just two minutes and six seconds then suddenly stops.

That's pretty much all there is to know about 'Forever' by new elec­tronic pop act 101, on the surface at least.

We know your game, 101. We know it all too well. It's an evergreen pop trick: launch something new under the veil of A Mysterious Project, allow sus­pi­cious minds to concoct elaborate theories about who's behind the whole thing, then do a big reveal.

Obviously this type of project tends to appear and disappear without so much as a by-your-leave; right now the best bet is just to enjoy the tune itself and not concern yourself too much about who's behind the whole thing.

Switch it on by clicking the play button below:

Will young people even­tu­ally claim respons­ib­il­ity for 101? Or will it be old people? Is 'Forever' just the first step for a project that will see a suc­ces­sion of different vocalists appear on mys­ter­i­ous and incred­ible songs? Anything is possible.

  • 101
Previous Article
  • The News

It looks like G‑Eazy might be on Britney Spears' new single

  • May 26, 2016
  • Brad O'Mance
Have a read
Next Article
  • The Briefing

'Under You' by Nick Jonas is as good as you want it to be, take the rest of the week off

  • May 26, 2016
  • Popjustice
Have a read
Pop as in popular
  • 1
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
Further listening
Greatest hits
  • Nicola Roberts interview: "I feel like I discovered the singing again"
  • 50 questions with Mark Ronson…
  • Zavvi, 2007–2008
Further reading
  • 1
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
  • 2
    New Music Monday: Griff's Black Hole is super, and massive
  • 3
    New Music Friday: Let's kick off 2021 with some KLF
  • 4
    The Top 45 Singles Of 2020
  • 5
    New Music Friday: Mae Muller doesn't want to be dependent
  • 6
    New Music Friday: There's a big one from Royal & The Serpent
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the news­let­ter
Submit music
Est 2000
Twenty Quid Music Prize

Playlists

21st Century Pop
New Music Friday: The Popjustice Edit
2018% Solid Pop Music
The Sound Of Popjustice
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.