Obviously it pulls things back around in its final sentence by bringing in the single title, record label and release date, but Christ alive that's not exactly the sort of opening line you get on your average press release. Mind you, your average press release being so average is probably the reason it's so easy for something like this to stand out.
Oh and guess what? The track, 'Few And Far Between', is really good so we've made it Song Of The Day. Well done Woman E.
This is what it sounds like.