Flogging Dairy Milk might be the ultimate aim but Cadbury's current, rather lavish marketing exercise Big Swap Songs is notable for two reasons.
NOTABLE REASON ONE:
Fair trade blah blah blah.
NOTABLE REASON TWO:
An album has been put together in which 'The Big Ghana Band' (right) cover various hits INCLUDING GIRLS ALOUD'S SOUND OF THE UNDERGROUND.
This is that.[audio:ghanaloud.mp3]
You can listen to more including The Big Ghana Band's covers of Goldfrapp's 'Ooh La La' and EMF's 'Unbelievable' at the Big Swap Songs website which can be found at www.cadburymusic.com. WARNING: contains traces of Paolo Nutini.
Dear Cadbury Ad Agency.
With Paolo Nutini at your disposal you seem to have delivered a campaign devoid of any reference to 'Fruit & Nutini'.