An advert for Rihanna's 'Anti' has 'aired' on American TV and is now on the internet. Not only that but a 'room' has been unlocked on this website thing of hers, and if you can be bothered there are apparently snippets of new songs buried in it. It's looking like the album's coming this Friday, with some reports suggesting it will appear through Tidal.
Here's the Samsung advert:
The song snippets can be heard by logging onto antidiary.com on your phone and then looking for clues in the bedroom bit that's been unlocked. It's all very convoluted and typical of the sort of ballache nobody has the time or energy for at this stage in what one might charitably term an 'album campaign'.
There's also an official Twitter handle called The Keyholder, and that's posting shorter video clips from the website, like this one:
— the keyholder (@IAmTheKeyHolder) November 23, 2015
It's all quite 2013, isn't it? Which kind of makes sense, we suppose.
THREE BANGERS IS ALL WE NEED RIHANNA.