Adele's third album '25', which was released last week, has sold some copies — despite a near total media blackout.
Early sales reports indicate that the album has sold some copies in the United Kingdom and America, with other figures strongly suggesting that it has sold multiple copies in mainland Europe.
There are rumours that '25', which comprises various songs, has also sold upwards of several copies in Australia.
It's thought that by the end of the week '25' could outsell the first week sales tally of Eoghan Quigg's 2009 album 'Eoghan Quigg'. Many of those sales are likely to be on compact disc, and that could be big news for the music industry. So far only twelve compact discs have been sold in 2015.
In other news, contrary to various reports, '25' is in fact available to stream. To hear it on demand, just download the BBC iPlayer Radio app and pick a station at random.
More figures are coming in, and it looks like '25' really is unstoppable.
Sales of '25' are said to have now exceeded two dozen in America, with Target alone said to have shifted more than five copies thanks to special bonus tracks available through the chain. This tally is expected to rise to over seven by the end of tomorrow.
In Germany, one music retailer has reported that sales of '25' have increased by an infinite amount since last Thursday, while Spotify are expected to announce tomorrow that '25' is the service's least-streamed hit album since Taylor Swift's '1989'.
Here in the UK, Asda could be forced to call in extra stock — anecdotal evidence points to the leading supermarket having sold "numerous" copies of the album.
At this rate, experts are now predicting that sales of '25' will almost certainly exceed 280 by Christmas. Watch this space!