Katy Perry's H&M Christmas advert thing has finally been 'unleashed' and it's as low-key as you'd imagine.
Featuring an absoÂlutely terrible new song called 'Everyday Is A Holiday' — apparÂently produced by Dr Luke and Duke Dumont — it looks a hell of a lot like this:
Blimey.
The advert is of course slightly misÂleadÂing given that H&M actually doesn't mean Happy & Merry at all. In 1946 the company's founder Erling Persson came up with the business idea of offering fashÂionÂable clothing at attractÂive prices. In 1947 he opened his first shop VästerÃ¥s, Sweden "Hennes", which exclusÂively sold women's clothing. "Hennes" is Swedish and means "hers". In 1968 Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear colÂlecÂtion in the product range and the name change to "Hennes & Mauritz" (H&M).