'Pies Descalzos, Sueños Blancos' hitmaker Shakira is releasing her own line of baby toys in association with Fisher-Price, reports Billboard.
The First Steps collection of toys and baby stuff — co-developed by Shakira herself, of course — will be out in November and includes a bouncer that plays music, alphabet blocks and a musical football in honour of her boyfriend, Gerard Pique (who plays football apparently).
All of the proceeds from sales of these things will benefit Shakira's Barefoot Foundation, which provides education and nutrition to children in impoverished areas of her native Colombia.
This is all very well of course, but what on earth does Geoff Walker, executive vice president of the Fisher-Price Global Brands Team, have to say about it all? Surely he's got some views.
"She [he means Shakira] brings in both authenticity and emotion, and I think that's why this is such an exciting moment."
Yes indeed. Authenticity and emotion are both key factors kids look for in toys. Definitely not just flashing lights and buttons that make doorbell noises.
Anyway Geoff, tell us more about why you picked Shakira.
"It's about finding an authentic mom [he means mum] that [he means who] is relevant to the millennial crowd," he continued.