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Olly Murs may need to rethink his American campaign

Olly Murs is just going to be himself in the hope that his charm and hard work will win over American audiences.

"I’m a long way off getting a Number One in America", he said. "But I'm going to work hard."

Olly is hoping that his indecent crotch will form a crucial element of the US 'campaign'. "Of course the tight trousers are going with me," he told The Sun. "I’m not going to do anything dif­fer­ently. I want to be myself and I like the trousers."

Murs will join One Direction's US tour at the end of May to boost an album launch soon after. The 'Party Rock Anthem' inter­preter is also hopeful 1D can help him after his recent romantic endeav­ours in America failed. "I was chucking the bait out but I wasn't getting anything back," he said.

Crikey.