Ke$ha has put on her best seriousface and seriousvoice in a new PSA advert speaking out against Canadian fishermen's practice of clubbing seals.
The campaign comes as part of her new role as the first ever global ambassador of America's Humane Society.
In it, she urges viewers to boycott Canadian seafood in the hope that "together we can convince the Canadian government that it's not in their best interest to continue to kill baby seals".
Basically she's saying that if you've got any Canadian shrimp or cod on your shopping list then you should 'Take It Off'. Hahahahahaha.
