Things started innocuously enough with a tweet to Tim Chester, NME's deputy editor and the author of a fairly unpleasant 1/10 review of 'Complete Me'. "What does success mean to you?", he asked. Things then turned slightly sour. And then got a bit worse.
It only stopped when Frankmusik decided it would be a good idea to go to bed "before I say anything I forget".
The NME's response has so far been a threat to tweet that picture of Frankmusik 'as nature intended'.