And so it begins: apparently Crediblity Cardle is "thrilled" to no longer be signed to a major label and hopes people will finally see him as the "serious artist" he always set out to be.
According to one of those well-placed sources, who obviously knows someone at the Daily Star, "Matt felt like Simon Cowell never wanted him to win The X Factor" and when he did "it was clear that executives at the label didn't know what to do with him".
If you're wondering why there's been no mention of the word 'mutual' yet, fear not: "Matt is adamant the decision to part ways was mutual."
"To be honest, he’s thrilled to be working with a new team who see him as a long-term serious artist and not just another commodity," the source continued.
'Long term serious artist'.