Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • New Music Monday: Griff's Black Hole is super, and massive
  • New Music Friday: Let's kick off 2021 with some KLF
  • The Top 45 Singles Of 2020
  • New Music Friday: Mae Muller doesn't want to be dependent
  • New Music Friday: There's a big one from Royal & The Serpent
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The Briefing

Will Young in a photo booth: good advert

  • September 30, 2008
  • Popjustice

httpv://www.youtube.com/watch?v=dLctmzZWqsg

From the 'Leave Right Now' video to the brilliant TV ads that accom­pan­ied his last album (or maybe the one before — you know, the ads in the cafe) Will Young has defined an inter­est­ing and unusual visual identity, and the tele­vi­sion ad campaign for his new album continues the trend. (We like the simple but amazing loading screen for his new website, too.)

In the ad above Will comes across as approach­able, friendly, fun and down to earth. It's an important move because the more you begin to seem aloof or pre­ten­tious — as Will sometimes does — or like the sort of person who'd be rude and dis­missive if a fan went up and intro­duced them­selves, the more important it is to suggest to people that you are not. The advert is brilliant. It even includes a BLACK MAN!!!! As well as making Will seem likeable the ad is a brilliant and all-inclusive way to help ease Will even further into Simply Red market, so it's mission accom­plished on all counts.

('Grace' is the best song on the album FYI.)

  • Will Young
Previous Article
  • The Briefing

You can't sing, you can't dance: you're going to be Masi

  • September 30, 2008
  • Popjustice
Have a read
Next Article
  • Songs

Giant Jr — 'No 1 Fan'

  • October 1, 2008
  • Popjustice
Have a read
Further listening
Greatest hits
  • Dua Lipa interview: "I feel like there’s magic in everything"
  • Mutya Keisha Siobhan: their amazingness is legally binding
  • Patrick Wolf interview: "Bring a cushion"
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the news­let­ter
Submit music
Est 2000
Twenty Quid Music Prize

Playlists

21st Century Pop
New Music Friday: The Popjustice Edit
2018% Solid Pop Music
The Sound Of Popjustice
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.