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Thoughts on the new JLS video.

  • January 14, 2010
  • Popjustice

It is for 'One Shot'.

It was not shot in one shot. 

It is basically the same as the 'Beat Again' video except slightly different. 

You can watch it here.

httpv://www.youtube.com/watch?v=eV_WunW1KR8

There's some brilliant ser­i­ous­face action from Aston through­out the video but par­tic­u­larly at the 2:51 point. 

It includes some "bright dancing", the craze that swept the nation during the 2009 X Factor in spite of nobody actually a) doing it or b) really having a solid idea of what it was and c) it not actually sweeping this or any other nation in any way shape or form.

At the 2:52 point, Marvin does a 'cleavage reveal' just like the one in the Gabriella Cilmi video. So much for 'bright dancing' — cleavage reveals are where it's really 'at' in the world of the teen 'tribe'. (Except Marvin is not exactly a teenager any more and is an old duffer in boyband terms.) 

That business with the magic micro­phones at the start doesn't really work, does it. It reminds us of this.

httpv://www.youtube.com/watch?v=P3UERgsGIDc

The End. 

  • gabriella cilmi
  • JLS
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The Newsdump, Jan 15 2010: from Calvin's predicted snub to an annoyed N‑Dub

  • January 15, 2010
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  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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