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Slightly unnecessary use of the word 'furore', we'd say…

  • October 21, 2009
  • Popjustice

We7 is a music streaming service. The service they provide is pretty good — they were behind the Rihanna widget yesterday, for example — and their catalogue isn't exhaust­ive but it manages to cover at least most bases.

Sadly, they also send out press releases like this.

we7cherylc.jpg

It'd be fairly oppor­tun­istic at the best of times, and what is the world of PR without a bit of oppor­tunism thrown in, but chucking out a press release only after the main­stream press have already started running stories about the sim­il­ar­ity (and by that we mean several weeks after everybody else noticed the resemb­lance, debated it then moved on) seems lazy, dis­in­ter­ested and almost cowardly to boot.

Mind you, while it might be a pretty dire ambulance-chasing PR effort it's not as if anyone could take offence at this. It's not like We7 are doing something in properly bad taste simply to promote their service.

No, for an example of that, let's have a look at an email We7 sent out over the summer.

Check out the date and time that email was sent. We'd take a guess and say that Michael Jackson's body was literally not even cold when they sent that out.

  • Cheryl Cole
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Listen to bits of the new Alphabeat album

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    New Music Friday: Let's kick off 2021 with some KLF
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    The Top 45 Singles Of 2020
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Further reading
  • 1
    New Music Friday: Let's kick off 2021 with some KLF
  • 2
    The Top 45 Singles Of 2020
  • 3
    New Music Friday: Mae Muller doesn't want to be dependent
  • 4
    New Music Friday: There's a big one from Royal & The Serpent
  • 5
    New Music Friday: Baby Queen takes the throne
  • 6
    Twenty Quid 2020: Dua Lipa is the winner
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