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The Briefing

Saluting the artwork for PRETTYMUCH's Healthy

There's no other way to say this: it's some cutty-out heads shoved on a banana

STOP EVERYTHING AND LOOK AT THIS.

It's… Well, on a practical level it's the artwork for the new PRETTYMUCH single, which is called Healthy. Unfortunately the song has no redeeming features what­so­ever — the band's first single Would You Mind? found the right balance between 'throwback' and 'dated', but Healthy misses the mark and ends up in 3T album track territory.

But that doesn't matter because THE ARTWORK FOR THE SONG IS BASICALLY AND IN FACT QUITE LITERALLY A BANANA WITH THE BAND'S FACES ON IT.

This is a proper, major label boyband who seem to be actually trying to make a go of the whole pop thing. There has been no indic­a­tion so far that they would do anything like this. And yet: banana.

As you can see, it's already causing quite a stir on social media.

So many other questions!

  • Is the quality of the cutouts an attempt to visually represent the band's retro sound by ref­er­en­cing the days when everyone worked in MS Paint?
  • Is the ransom note effect on the band's name a nod to the Sex Pistols and if so why?
  • Is the banana a reference to Andy Warhol's work with The Velvet Underground?
  • Do they know something we don't know about bananas replacing avocados as the 'fruit du jour'?
  • Or is their choice of fruit just an attempt to get us thinking about cocks?

Actually it can't be about using food to conjure up cocks because if that had been the intention they would have gone for this.

Anyway it's the best pop artwork of the year so far so well done PRETTYMUCH.

Give you give you more give you more give you give you more