It is sometimes difficult to be a fan of pop music.
You can spend hours arguing with people about how pop music doesn't need to be bad, how pop music isn't just for children, how there's more creÂativÂity in one second of 'Biology' than in Paul Weller's entire back catalogue, how pop music unites while other genres divide, how pop is the purest form of every other genre with the noise filtered out, how pop makes the world go around.
You can say all that, and then someone can go, 'have you heard the new Samanda song?'. And you just have to leave the room.
httpv://www.youtube.com/watch?v=RGyGYKlO4Pg
The thing is, this is not a pop single and the two women* fronting it are not pop singers. This is not a pop career. This is an example of a fairly shrewd manÂageÂment team building a fleetÂingly lucrative brand around two people, using pop music — and the pop charts — to raise profile
and increase the money they can make from public appearÂances, endorseÂments and various other non-musical ventures. It's a way of getting Samanda in the papers, on the pop TV channels, on the radio: it's mainÂtainÂing profile (and therefore earning potential) without having to pay for any advertisements.
Look, we know Samanda are not the only act to do this. We know it happens all the time. But it's rarely this transÂparÂent and the musical trinkets used to boost profile are rarely so utterly without any semblance of merit.
We're not going to be writing about Samanda again on Popjustice and if you work in any area of the music media we suggest that unless you're interÂested in helping Samanda add an extra £50 to their fee for a twenty minute appearÂance at a Romford niteclub you think twice before offering this act any further coverage.
* Remember, Sam and Amanda really are women. They are old enough to vote, to give birth to and to raise children. They are not 'girls' and they are responsÂible for their actions.
