Too few inflatable items arrive at Popjustice HQ these days but the Freemasons have sent us this ringular treat. It was invented somewhere else in Europe for promotional purposes so not only is this ring amazing for its simple ringness, it is also an 'ultra rare import'.
Let's see how it works, with a little help from London's world famous River Thames. It is tied to some string so we don't lose it.
Let's see how it compares to a promotional 10" vinyl copy of V V Brown's 'Crying Blood'.
Verdict: The Freemasons win.
Let's watch the Beyonce 'Ring The Alarm' Freemasons remix video to celebrate.