So we think you can probably see what they've done here. What might not be immediately obvious but is exclusively revealed on the Pet Shop Boys website is that each square represents one of the album's eleven songs. It's boxes in a tick rather than a tick in a box. 'Interesting.' But which colour is which song? Here's what we think, from left to right:
Opal blue sort of colour: 'Pandemonium'
Goldy orange: 'Did You See Me Coming?'
Royal blue: 'Building A Wall'
Green: 'Beautiful People'
Nice pink: 'All Over The World'
Purple (or is it mauve?) (don't get us started on 'lilac'): 'The Way It Used To Be'
Sky blue: 'King Of Rome'
Red: 'Love Etc'
Lime — but not far off 'bogey green': 'Legacy'
Dark purple: 'More Than A Dream'
Incidentally, we hate people talking about boxes being ticked by bands and their releases but while we're here the following boxes are ticked by 'Yes':
1. Boo-hoo song about gloom 'n' non-fun
2. Wrong track picked as lead single
3. Happy song about being in love
4. Posho references to proper cultural things