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  • Fine, let's do a Substack then.
  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
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It's 'quite good single sleeve' o'clock: We Are Scientists — 'Chick Lit'

  • May 15, 2008
  • Popjustice

Better-in-inter­views-than-on-record indie duo rounding up miniature dog: amazing.

Slightly dis­ap­point­ingly the image is not a self-contained work of pop art — it was taken during the 'Chick Lit' video shoot. The video is, however, quite good. 

httpv://www.youtube.com/watch?v=yIyLWDhxXoQ

We sometimes wish that We Are Scientists would coach other musicians in the art of giving decent inter­views. We Are Scientists could actually extend the idea to its logical con­clu­sion and do phone inter­views for other musicians. We Are Scientists would never publicly acknow­ledge that they did this, and inter­view­ers would happily 'turn a blind eye' to this arrange­ment because it would mean they got better interviews. 

Interviewer: Hello, is that Shayne Ward?
Keith from We Are Scientists: Yes.
Interviewer: So tell us about that time you tossed off a dwarf…
Keith from We Are Scientists: [Hilarious response] 

In terms of a pricing structure we'd say We Are Scientists could reas­on­ably charge other bands around £500 for each phone interview, or £2500 for a full day of press. If a magazine wanted to interview 'the band' in person, We Are Scientists could offer a premium service, starting at £5000 per day, which would involve dressing up as the band in question and con­duct­ing the interview in character. 

  • shayne ward
  • we are scientists
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Ladyhawke — 'Paris Is Burning'

  • May 15, 2008
  • Popjustice
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Boybandwatch: Billiam

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  • Patrick Wolf interview: "Bring a cushion"
  • Kloe interview: "I wanted the video to feel powerful — I don’t want to be a whiny victim"
  • Max Martin interview: "I’ve begun to feel that, well, I kind of know how to write a song now"
Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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