One of our favourite popstars, Marina & The Diamonds is BACK BACK BACK with a new song called 'Fear & Loathing'.
It's not a single — whatever 'single' really means these days — but it does lay the groundwork for a single.
Here is 'Fear & Loathing' in a video, and it's all tied up with the creation of a singer called Electra Heart. Electra is not an alter-ego. She's something else.[youtube]9txg0XicoJ0[/youtube]
We spoke to Marina earlier this afternoon about what it's all about. And she said…
"Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear — that’s anyone’s worst fear — is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious."
There's more where that came from — you can read the full interview here.