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Introducing Electra Heart (and reintroducing Marina & The Diamonds)

  • August 8, 2011
  • Popjustice

One of our favourite popstars, Marina & The Diamonds is BACK BACK BACK with a new song called 'Fear & Loathing'.

It's not a single — whatever 'single' really means these days — but it does lay the ground­work for a single.

Here is 'Fear & Loathing' in a video, and it's all tied up with the creation of a singer called Electra Heart. Electra is not an alter-ego. She's something else.

[youtube]9txg0XicoJ0[/youtube]

We spoke to Marina earlier this afternoon about what it's all about. And she said…

"Electra Heart is the anti­thesis of everything that I stand for. And the point of intro­du­cing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the cor­rup­tion of yourself. My worst fear — that’s anyone’s worst fear — is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious."

There's more where that came from — you can read the full interview here.

  • Marina & The Diamonds
Previous Article
  • The News

British singles are doing quite well this week

  • August 8, 2011
  • Brad O'Mance
Have a read
Next Article
  • The News

Marina & The Diamonds has posted a new song online

  • August 8, 2011
  • Brad O'Mance
Have a read
  • The Briefing

Introducing Electra Heart (and reintroducing Marina & The Diamonds)

  • August 8, 2011
  • Popjustice

One of our favourite popstars, Marina & The Diamonds is BACK BACK BACK with a new song called 'Fear & Loathing'.

It's not a single — whatever 'single' really means these days — but it does lay the ground­work for a single.

Here is 'Fear & Loathing' in a video, and it's all tied up with the creation of a singer called Electra Heart. Electra is not an alter-ego. She's something else.

[youtube]9txg0XicoJ0[/youtube]

We spoke to Marina earlier this afternoon about what it's all about. And she said…

"Electra Heart is the anti­thesis of everything that I stand for. And the point of intro­du­cing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the cor­rup­tion of yourself. My worst fear — that’s anyone’s worst fear — is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious."

There's more where that came from — you can read the full interview here.

Previous Article
  • The News

British singles are doing quite well this week

  • August 8, 2011
  • Brad O'Mance
Have a read
Next Article
  • The News

Marina & The Diamonds has posted a new song online

  • August 8, 2011
  • Brad O'Mance
Have a read
Further listening
Greatest hits
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Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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