An enormous budget doesn't always guarantee an amazing pop video, but it generally helps. Sometimes, of course, all you need is a bit of imagination, a few dozen cardboard boxes and a friend who has nothing better to do than spend a week or so learning 'Final Cut Pro'. There is nothing to sufggest, for example, that this amazing video from Kitsune signing Big Face could not have been made by some clever media students and a very large printer.
On the other hand, it probably cost an absolute fortune but the money is not the issue here. The point we are trying to make is that it is A Very Good Video.