Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • The 2024 Twenty Quid Music Prize: Shortlist
  • The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • Fine, let's do a Substack then.
  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The Briefing

A Major new pop act, in one way at least

  • January 30, 2013
  • Popjustice

Major are two sisters — Irene and Elsa. "Both sisters are active in the fashion industry," it says here, "and Irene is the director of many fashion companies. They are both now ready and excited to join their passions and take on the music industry."

To this end they have a gift for you, the pop music fan. It is a video for a song called 'Love Me Boy'.

From what we can make out the video, the song, the band and the whole package is best regarded as a sort of fake J‑pop take on Booty Luv meets Daphne & Celeste vs Dolly Rockers. Maybe it's a sort of post-EDM Stooshe-slash-Mini Viva thing? Whatever it is, like some of the best pop it skips down the line between incred­ible and terrible in a way that is quite magical.

There's lots about the video that doesn't really work, mostly down to budget (and we have an instant aversion to any video featuring inflat­able dolls), but it feels like something good might be somewhere at the heart of it all. It's a bit confusing, so much so that when the duo's publicist first sent us this video we replied saying that it was "sort of amazing and sort of awful, probably both in equal measure".

We looked at their Twitter and couldn't figure out if it was bril­liantly enigmatic in a Theo Hurts kind of way, or complete nonsense. The photos on their Facebook page didn't clarify things, either.

In the end we asked Major's PR if the girls had any further music that would make sense of the whole thing. We received an MP3 which — and there's no easy way to say this — was a cover of Boney M's 'Daddy Cool'.

We'd probably need to hear another two original songs to know where this one's headed but whatever happens 'Love Me Boy' is rather fun.

  • Major
Previous Article
  • The Briefing

Does anyone want a Sky Ferreira promo CD thing?

  • January 30, 2013
  • Popjustice
Have a read
Next Article
  • The News

Beyoncé's shared the first of many rehearsal videos for this Super Bowl thing

  • January 31, 2013
  • Brad O'Mance
Have a read
Further listening
Greatest hits
  • Troye Sivan interview: "I feel more fully-realised as a person"
  • Zavvi, 2007–2008
  • Britney Spears interview: "You learn from everything that happens, good or bad"
Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the newsletter 
Submit music
Est 2000
Twenty Quid Music Prize 

Playlists

21st Century Pop 
New Music Friday: The Popjustice Edit 
2018% Solid Pop Music 
The Sound Of Popjustice 
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.