It is impossible to listen to Lana Del Rey without feeling like you have participated in some sort of emotional self-harm.
'Video Games' is an astonishing piece of work, and has been used to quite emotional effect in long-running dramas 'Gossip Girl' and 'The Only Way is Essex'.
When she came out there were a lot of boring debates about whether she was 'authentic' enough to be a popstar, but people seem to have got over that now and she's just being allowed to get on with it.
Which is a blessing, because the video for 'Born to Die' features a tiger and you wouldn't want to miss out on that now would you.
Her debut album, also called 'Born To Die', featured a song co-written by David Sneddon. Amazing.