Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • 2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
  • Sarah Harding
  • "You asked me not to leave, well here I am again"
  • The 2021 Popjustice Twenty Quid Music Prize: shortlist announced
  • New Music Friday: Georgia Twinn's done a song about a moth
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • Videos

Shura — 'What's It Gonna Be?'

  • June 1, 2016
  • Popjustice

In case you're inter­ested, and this is a really good video so you're probably at least slightly inter­ested, this is what Shura has to say about the video: "'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where to school, where it all began. But it was important for us to explore those archetypal char­ac­ters — The Jock, The Nerd, The Dork, The Popular Kid — and then flip expect­a­tions. 'What's It Gonna Be?' is based on my personal exper­i­ence as a kid; thinking you're in love but then realising that's maybe just because you feel you should be (and ending up with someone totally unexpected)."

  • Shura
Previous Article
  • Videos

Dagny — 'Backbeat'

  • June 1, 2016
  • Popjustice
Have a read
Next Article
  • Videos

Kyla La Grange — 'Hummingbird' (360° video thing)

  • June 1, 2016
  • Popjustice
Have a read
Further listening
Greatest hits
  • Britney Spears interview: "You learn from everything that happens, good or bad"
  • April 30, 2265: A Warning.
  • Zavvi, 2007–2008
Further reading
  • 1
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
  • 2
    Sarah Harding
  • 3
    "You asked me not to leave, well here I am again"
  • 4
    The 2021 Popjustice Twenty Quid Music Prize: shortlist announced
  • 5
    New Music Friday: Georgia Twinn's done a song about a moth
  • 6
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the newsletter 
Submit music
Est 2000
Twenty Quid Music Prize 

Playlists

21st Century Pop 
New Music Friday: The Popjustice Edit 
2018% Solid Pop Music 
The Sound Of Popjustice 
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.