Manchester boyband-but-not-a-boyband Rixton are likely to be the next massive-out-of-apparently-nowhere pop juggernaut.
They're signed to Interscope, have been working with Benny Blanco, Scooter Braun's on board and they've spent the last year or so building up the sort of online following that already delivers tens and sometimes hundreds of thousands (and sometimes millions) of YouTube views, often on things like acoustic covers.
The singer also has famous parents but let's not get hung up on that because this song is ridiculously brilliant.
Best chorus of 2014 so far? PERHAPS.
(Thanks to Jeremy on Twitter for the heads up on this song!)
EDIT: Thanks also to everyone who's pointed out that the reason this sounds like a massive hit is that, er, it sounds like a massive hit.