will.i.am is taking legal action against Pharrell Williams over his new 'creative brand', 'i am OTHER', claiming he owns the copyright to the phrase 'I AM'.
How very 2013.
According to Rolling Stone, the legal action also includes a bit about will.i.am being annoyed that Pharrell's logo is "confusingly similar" to his own.
"The registration of the mark…Is likely to dilute the I AM mark and the WILL.I.AM mark," the legal document reads.
So what does Pharrell think about it all?
"I am disappointed that Will, a fellow artist, would file a case against me," he mused. "I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions."
"I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do."
Can't we all just get along.