‘Heart Attack’ video director Chris Applebaum has compared Demi Lovato to Kurt Cobain in an interview with MTV.
“We all know the struggles that Demi has faced and we all know the issues that surround her personal life,” he said. “So it’s impossible not to apply that or project that onto her while she’s performing and to project that onto her when she’s singing in her video.”
He continued: “After all, how could anybody not feel anything extra when Kurt Cobain is lying down in a field of poppies in the ‘Heart Shaped Box’ video? Everyone knew the guy was a heroin addict at that point.”
“I would say that with all that in mind, Demi is very open about her personal life and very open about who she is as a person and the struggles that she’s faced. And those are things people can project, or choose not to know anything about, when they’re watching the video.”
This may be what is referred to in the industry as a “minor stretch.”