The creator of The Voice has three new shows 'in the pipeline'

The creator of The Voice has threatened to unleash three new music shows following the global success of the 'real music' 'vehicle'.

President of Talpa Music Tony Berk told Music Week that as well as The Winner Is — a weekly show in which pro­spect­ive singers compete to win money — parent company, Talpa, also has "at least another two" music shows up its sleeve.

Berk also revealed that con­test­ants on The Voice will be per­form­ing their own com­pos­i­tions during the semi-finals and that he expected the show to build on its promising opening ratings last week.

"ITV has fought against us by pro­gram­ming Britain's Got Talent against The Voice. We survived that and did better than expected", he said. "Now we expect to add viewers to our ratings."