The creator of The Voice has threatened to unleash three new music shows following the global success of the 'real music' 'vehicle'.
President of Talpa Music Tony Berk told Music Week that as well as The Winner Is — a weekly show in which proÂspectÂive singers compete to win money — parent company, Talpa, also has "at least another two" music shows up its sleeve.
Berk also revealed that conÂtestÂants on The Voice will be perÂformÂing their own comÂposÂiÂtions during the semi-finals and that he expected the show to build on its promising opening ratings last week.
"ITV has fought against us by proÂgramÂming Britain's Got Talent against The Voice. We survived that and did better than expected", he said. "Now we expect to add viewers to our ratings."