Rihanna doesn't want to be known for what colour her hair is anymore.
Talking to Ryan Seacrest and reported by RTE Ten, she said that she was scaling back her look in an attempt to put the focus back on the music and not become a "gimmick".
"I just wanted to go right back to something simple and something flexible, something a little more natural," she explained. "It's more about the music. I don't want to become a gimmick ever."
It's rumoured that she currently spends £14,000 a week on the best hair stylists to 'fix her weave'.