Last night's Brit Awards were the ceremony's most watched in seven years.
Music Week report that 7.4m people tuned in between ITV1 and its +1 channel at the show's peak to watch Adele and Ed Sheeran collect a pair of awards each.
The TV viewership figures are the highest since Jamelia and Lemar performed and McFly won Best Pop Act in 2005. Heady times.
Meanwhile an "elated" Sheeran told Capital FM he had "probably one of the best nights of my life", adding: "I had my family and friends here and it was just amazing."