Between May 17 and 19, fans will be able to listen to new exclusive tracks at a dedicated GagaVille farm inside the popular Facebook game. (A couple of non-exclusive tracks will also be available to listen to, in-game, between the 20th and 23rd May, when the album is officially released.)
“I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before,” said Lady Gaga, as reported on the Let's Play With Gaga site. “Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
The Gaga farm — which will feature magical unicorns, crystals, and sheep on motorbikes — won't be a permanent fixture, as the promotion (which let's be honest is all this is) is due to end on May 26.