Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • New Music Friday: Let's kick off 2021 with some KLF
  • The Top 45 Singles Of 2020
  • New Music Friday: Mae Muller doesn't want to be dependent
  • New Music Friday: There's a big one from Royal & The Serpent
  • New Music Friday: Baby Queen takes the throne
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The News

Pharrell Williams has launched his new media company thing

  • May 15, 2012
  • Mikey

Pharrell Williams has launched his new media pro­duc­tion and dis­tri­bu­tion company thing. It is called i am OTHER.

Setting out a fairly ambitious stall, i am OTHER hopes to attract "thinkers, innov­at­ors and outcasts" in the fields of music, film, design, art and dis­trib­ute their wares through online, mobile and retail channels, TV shows and films.

Over to Pharrell to explain. "It's for people who think other," he told Variety this time last year, "with other being the operative word."

No idea. Let's hear a little more.

"A lot of companies claim they can make the world better," elab­or­ated Pharrell. "We want to make lives easier and unlock what normally would seem impossible possible."

No, still none the wiser.

They've made a nice ad if you like to watch that here. Can't we just have another N*E*R*D album instead, prefer­ably with all songs remixed by Jason Nevins and Alesha Dixon in every single video?

  • N*E*R*D
  • Pharrell Williams
Previous Article
  • The News

Mariah Carey doesn't really care about Britney's new job to be honest

  • May 15, 2012
  • Brad O'Mance
Have a read
Next Article
  • The News

The artwork for this Coldplay and Rihanna duet has 'emerged'

  • May 15, 2012
  • Brad O'Mance
Have a read
Pop as in popular
  • 1
    New Music Friday: Let's kick off 2021 with some KLF
  • 2
    The Top 45 Singles Of 2020
Further listening
Greatest hits
  • Robbie Williams interview
  • Lou Pearlman interview: "Once in a while we get it wrong"
  • Calvin Harris interview: "I don’t work on anyone else’s songs any more. I’ve had enough of all that"
Further reading
  • 1
    New Music Friday: Let's kick off 2021 with some KLF
  • 2
    The Top 45 Singles Of 2020
  • 3
    New Music Friday: Mae Muller doesn't want to be dependent
  • 4
    New Music Friday: There's a big one from Royal & The Serpent
  • 5
    New Music Friday: Baby Queen takes the throne
  • 6
    Twenty Quid 2020: Dua Lipa is the winner
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the news­let­ter
Submit music
Est 2000
Twenty Quid Music Prize

Playlists

21st Century Pop
New Music Friday: The Popjustice Edit
2018% Solid Pop Music
The Sound Of Popjustice
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.