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One Direction will release an opportunistic range of branded electronics

  • July 3, 2012
  • Joel Freeman

Fans of One Direction and audio-related elec­tron­ics rejoice, the boyband are set to release a range of products this Autumn.

The range, designed by elec­tron­ics company Jazwares, will use One direction's image to sell "head­phones, speakers, micro­phones, ear buds, walkie talkies [?!], alarm clocks, boom boxes, a karaoke machine and more".

With a keen eye for a lucrative demo­graphic, Jazwares had this to say of the branded range: "With more than three million Twitter followers and a debut album that has gone gold and platinum across the globe, it’s clear that the guys from One Direction are super­stars that tween and teen fans can’t get enough of."

"We are thrilled to add One Direction to our portfolio, and look forward to devel­op­ing our program with the band to bring personal and innov­at­ive elec­tron­ics to their millions of fans."

Meanwhile, we're still looking for a pair of The Perfect Headphones 'by the way'.

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Further reading
  • 1
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
  • 2
    Sarah Harding
  • 3
    "You asked me not to leave, well here I am again"
  • 4
    The 2021 Popjustice Twenty Quid Music Prize: shortlist announced
  • 5
    New Music Friday: Georgia Twinn's done a song about a moth
  • 6
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
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