It’s finally happened ladies and gentlemen. One Direction have teamed up with Colgate to create a range of oral hygiene products.
As of next month, fans will be able to buy the One Direction Colgate MaxFresh™ Power Toothbrush, which comes with a small oscillating head (much like Niall’s we imagine), the One Direction Colgate Maxfresh™ Manual Toothbrush, and, so that you can really get a taste for One Direction, the One Direction Colgate MaxFresh™ Toothpaste.
The toothpaste is ‘Fresh Mint’ flavour by the looks of it.
There are probably lots of crude jokes to make about all this, but we’re far too mature for all that.
Oh go on then – it looks a bit like Liam is offering an alternative type of ‘oral refreshment’ in that photo on the toothpaste, doesn’t it?