First there's the album title, 'Cinderella's Eyes', then there's the confirmation of the single release date (June 5) and the cover artwork.
But, more importantly, there was also an instrumental snippet of 'Beat Of My Drum' played over some black and white (artistic statement klaxon) footage of Roberts in the studio.
The Sun — who have apparently heard three songs and took Roberts out for a drink last night — have compared what they've heard to Kate Bush and said that the rest of Girls Aloud heard the single last week and "rated it as a real foot-tapper".
"It's a fun record. It was important my first single was different to anything else around," Roberts said. "I love that it's a song everyone can sing and dance along to."