'Retired' pop singer Lily Allen is set to launch her own record label, In The Name Of, according to reports in The Sun.
The label will have financial backing from Sony and has already signed its first act, New York boy/girl duo Cults.
Allen has also recently opened her own vintage clothes shop, Lucy In Disguise, which is all very well but frankly we'd rather she just got on with making a third album cheers.
