Following in the scented wake of popstars Tulisa and Paris Hilton, Lady Gaga is preparing to launch her own 'fragrance'.
She announced on Twitter that this weekend she would be "shooting my parfum campaign and commercial with Steven Klein".
The pair have worked together before on Gaga's 'acclaimed' video for 'Alejandro'.
Sparking rumours that the ad may be soundtracked by 'Scheiße', she added that the promo "will be edited to a special song…shit".
Gaga has previously stated the spray, rumoured to be called Monster, will smell like "blood and semen".
We'll stick to Lynx Africa for now.