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  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
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Kelly Clarkson's backing of Ron Paul did not boost her sales

  • January 6, 2012
  • Mikey

Kelly Clarkson's con­tro­ver­sial endorse­ment of con­gress­man Ron Paul has not improved sales of her 'Stronger' album, despite reports to the contrary.

Statistics from Nielsen SoundScan reported on Billboard.com suggest that any US 'sales bump' was due to an iTunes homepage promotion for her "iTunes Sessions EP" and an accom­pa­ny­ing $7.99 dis­coun­ted price for 'Stronger', and not a mobil­isa­tion of Republican mid-tempo country pop fans.

In week-on-week sales, 'Stronger' actually sold less in the week of her Twitter backing than in the previous seven days, yet rose from Number 39 to Number 17 in the charts.

The hike is due mainly to 'Stronger' per­form­ing less badly (down 40%) against the back­ground of an overall Billboard album chart decline of 49%.

It's com­plic­ated.

  • kelly clarkson
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One Direction and Aston JLS have been involved in some accidents

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Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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