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Katy Perry's signed a deal with Pepsi for her new film thing

Katy Perry has 'inked' a deal with Pepsi to help promote her forth­com­ing tour doc­u­ment­ary opus, Katy Perry: Part Of Me 3D.

The 'part­ner­ship' will start next month and will include "co-branded" TV 'spots', digital adverts and retail displays according to PR Newswire. Each of these things will include Pepsi's new global tag "Live For Now".

So empower­ing.

Impartial observer Simon Lowden, Chief Marketing Officer, PepsiCo Americas Beverages (blimey) had this to say about it all: "Pepsi is a brand at the forefront of pop culture and this part­ner­ship with Katy's film will deliver fans an exclusive one-of-a-kind exper­i­ence at one of the biggest movie events of the Summer, starring one of the one today's hottest musical artists. This is one major way Pepsi will invite and inspire our fans to  BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH."

Katy Perry: Part Of Me 3D is released on July 4.