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Katy Perry's signed a deal with Pepsi for her new film thing

  • May 3, 2012
  • Brad O'Mance

Katy Perry has 'inked' a deal with Pepsi to help promote her forth­com­ing tour doc­u­ment­ary opus, Katy Perry: Part Of Me 3D.

The 'part­ner­ship' will start next month and will include "co-branded" TV 'spots', digital adverts and retail displays according to PR Newswire. Each of these things will include Pepsi's new global tag "Live For Now".

So empower­ing.

Impartial observer Simon Lowden, Chief Marketing Officer, PepsiCo Americas Beverages (blimey) had this to say about it all: "Pepsi is a brand at the forefront of pop culture and this part­ner­ship with Katy's film will deliver fans an exclusive one-of-a-kind exper­i­ence at one of the biggest movie events of the Summer, starring one of the one today's hottest musical artists. This is one major way Pepsi will invite and inspire our fans to  BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH."

Katy Perry: Part Of Me 3D is released on July 4.

  • Katy Perry
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Adele's '21' has officially outsold Rachel Stevens' 'Come And Get It'

  • May 3, 2012
  • Brad O'Mance
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Jedward have recorded a song for Euro 2012

  • May 3, 2012
  • Brad O'Mance
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  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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