Katy Perry's H&M Christmas advert thing has finally been 'unleashed' and it's as low-key as you'd imagine.
Featuring an absolutely terrible new song called 'Everyday Is A Holiday' — apparently produced by Dr Luke and Duke Dumont — it looks a hell of a lot like this:
Blimey.
The advert is of course slightly misleading given that H&M actually doesn't mean Happy & Merry at all. In 1946 the company's founder Erling Persson came up with the business idea of offering fashionable clothing at attractive prices. In 1947 he opened his first shop Västerås, Sweden "Hennes", which exclusively sold women's clothing. "Hennes" is Swedish and means "hers". In 1968 Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to "Hennes & Mauritz" (H&M).