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  • The News

Justin Bieber's helping Adidas flog some trainers

  • October 17, 2012
  • Brad O'Mance

Justin Bieber has become a 'spokesman' (famous person whose pop­ular­ity will help make a shitload of cash, in exchange for a shitload for cash) for Adidas NEO, it's been announced.

The amazingly named Hermann Deininger, who as you well know is Adidas' chief marketing officer, had this to say about his new employee (as quoted here): "Justin makes his mark in his own bold and express­ive way through fashion, music and style. Justin will help us spread the spirit of Neo worldwide and showcase the brand's sports and lifestyle-inspired apparel and footwear sil­hou­ettes."

'Footwear sil­hou­ettes': trainers.

But what does Bieber think about it all?

"I found a real con­nec­tion with NEO because it is about fashion, freedom and being true to who you are," he mused, hopefully with his tongue firmly lodged in his cheek.

"With my new album, 'Believe' [CLANG], I am spreading the message of believing in yourself…For me style is an adventure, something to have fun with and NEO believes this, too."

As is the way with these kinds of things, it all comes with a ludicrous online com­pet­i­tion, which you can learn more about below.

[youtube]8idGF7SgzcU[/youtube]

Well done everyone, and when we say 'everyone' we mean 'precisely no-one'.

  • justin bieber
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A*M*E's new single now has some cover 'art' to go with it

  • October 17, 2012
  • Brad O'Mance
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Unicorn Kid was told to hide his sexuality when he first started out

  • October 17, 2012
  • Brad O'Mance
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Further listening
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Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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