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Jessie J thinks The X Factor relies too much on "gimmicks"

  • April 2, 2012
  • Brad O'Mance

Jessie J has politely dashed Simon Cowell's hopes of her defecting to The X Factor from The Voice, referring to the ITV show as 'gimmicky'.

Talking to The Mirror about how difficult it can be in the music industry and how The Voice aims to prepare people for that, Jessie said: "It’s bloody hard and we don’t want them to just have 12 months of a career. This is about getting them on the ladder for the long run. The Voice isn’t about gimmicks. X Factor rely on that and that’s their thing… but it’s not our thing."

She also reit­er­ated how her and The Voice are the perfect match, adding: "It’s the show that rep­res­ents everything I am about."

You can watch Jessie and the other 'mentors' spin around on big red chairs in a non-gimmicky way every Saturday night at 19:00 on BBC 1.

  • Jessie J
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Pop as in popular
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
Further listening
Greatest hits
  • Kylie Minogue interview: "It took until now for me to be myself."
  • A lengthy Neil Tennant interview
  • Kloe interview: "I wanted the video to feel powerful — I don’t want to be a whiny victim"
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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