Talking to MTV, Derulo clarified that the video wasn't about "going to the club". Rather it was about "never leaving the club" and that the setting wasn't even a club but a warehouse.
Derulo wrote the video treatment himself.
The song, which heavily samples Robyn S' 'Show Me Love', isn't simply a run of the mill depiction of having fun in a club/warehouse, either. "I wanted to write a song that people could escape their problems, their pain, their turmoil, and by doing a feel-good song, I'm doing just that," the modest tunesmith said. "You don't have to write a song about saving the world to do just that. We created this new age party-smasher."