While CD sales have dropped further and further over the last decade, it has always been thought that live performances would serve as the main income for musicians.
But now that plan's gone to shit too.
Ticket sales grew 13% in 2008 and 9.4% in 2009, but statistics for 2010 show a 6.7% drop in sales.
Analysts are pointing the finger of blame at acts like Bon Jovi and Paul McCartney who both failed to sell out their stadium tours last year. The good news, however, is that the decrease in sales is widely thought to be a blip that will be rectified this year the Take That Progress tour.
Speaking at the Great Escape in Brighton, Chris Carey, an economist for rights collecting body PRS Music, said, "I don't think this is a disaster, I think it is a blip, I'm not worried about the future of live music. Take That going back on tour with Robbie is a game-changer."