Beyoncé's invested in female leaders, fitness, American farmers and the health of people and our planet, ie a watermelon sports drink

Vowel-avoiding beverage invest­ment spe­cial­ist Beyoncé has become a "mean­ing­ful" share­holder of WTRMLN WTR, a company spe­cial­ising in cold-pressed water­melon-based sports drinks.

Now you may think, well, on a spiritual level aren't we all, in a way, mean­ing­ful share­hold­ers of companies spe­cial­ising in cold-pressed water­melon-based sports drinks? And that's worth con­sid­er­ing. But as you'll see from the spec­tac­u­lar statement issued with a press release, this is not just a nice way for Beyoncé to get some free drinks based on an memes from two albums ago.

It's more about deliv­er­ing "access­ible wellness to the world" and investing in American farmers.

"I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver access­ible wellness to the world," Beyoncé mused.

"This is more than an invest­ment in a brand, it's an invest­ment in female leaders, fitness, American farmers and the health of people and our planet."

Blimey.

The drinks are currently available at venues on her Formation tour, and were at the Ivy Park pop-up shops too.