Beyoncé is the new 'face' of H&M's summer collection.
Below is a promotional picture of the 'Suga Mama' songstress having a nice lie down on a sun lounger.
So natural.
Notes 'B': "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
A song titled 'Standing On The Sun' will accompany 'Beyoncé as Mrs Carter in H&M' and will 'drop' sometime in May.