Basically, right, if you pre-order Paloma Faith's new album 'A Perfect Contradiction' you get a new song called 'Love Only Leaves You Lonely' for 'free'.
And there's a bit of that 'free' song on the internet by way of further incentive.
We believe it is something to do with instant gratification.
You can hear it below if you like:
The album's out on March 10.