Do you know what, bears and hares are all very well but John Lewis ads are why we have people like 'Nina Nesbitt' and what you really want from a Lily Allen comeback single is something that sounds like a Lily Allen song and 'Hard Out Here' is that thing.
Reasons this sounds like a Lily Allen song:
1. It just does alright, but also:
2. It is about being Lily Allen but it is also other things as well (in this case being a lady in this modern world).
3. It might raise some eyebrows but its heart is in the right place.
4. It explains this email that she screengrabbed and tweeted 'back in the day' (in August).
5. It's really good.