Just as each year's #Q4 is important for the music industry, so the final third of the last quarter — #Q4T3 — is a magical, almost spiritual time for websites.
Tradition dictates that as the clock strikes midnight on December 1 (or is it midnight on November 30? One of the two) the content elves get to work, merrily pulling together an exciting but in many ways predictable collection of lists and reminiscences based on the last twelve months. Or if we're honest it's only eleven months. But nothing happens in December, right? RIGHT!
The great thing about the tradition of #Q4T3 is that it doesn't matter if you, our loyal readers, have been good or bad — you're getting this shit anyway!
Here on Popjustice we're starting our #Q4T3 celebrations in style by throwing open the doors to the 2014 Popjustice Readers' Poll.
Over the next four weeks we'll have plenty more top quality rehashed #Q4T3 content: singles and albums of the year lists, some sort of countdown, the Readers' Poll results, and some other bits. Will there be a list of the greatest ever Christmas songs? YOU BET THERE WILL. And on December 31 we'll be announcing this year's Pop Entity Of The Year. Don't worry — there won't be a shit advent calendar this year because we didn't get round to one in time and it's already December 1 so bollocks to that!
Happy #Q4T3 to all other websites, bloggers and content providers. Enjoy this special time — and good luck with the list formatting!