OMG LOL ROFL it's the new Britney Spears video.
This is obviously a huge deal since she is probably the most discussed woman on the planet, we all know 'Gimme More' is an amazing song and she has everything to prove after her slightly wonky performance at the VMAs last month.
So it's just a shame the 'Gimme More' video is not very good.
In some ways it is along the same lines as Booty Luv's 'Don't Mess With My Man' video – in that there appears to be some sort of Good Britney/Bad Britney 'vibe' going on.
The general plot of this monstrosity is that Bad Britney is having a dance and Good Britney is having a drink. Which is wrong for a start. BOOZE IS NOT BRITNEY'S FRIEND.
Anyway here is the video. We don't wholeheartedly recommend you watch it, but it's probably better than staring into space for the next three minutes.
This is not the greatest start to a weekend. We wonder what Britney will be up to over the next three days?